For building product manufacturers

Get Your Products Specified Early. Before Your Competitors Do.

You've invested millions in manufacturing capacity and product certification. Don't let a busy specifier be the reason it doesn't convert.

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Schedule Meet 1 — we show you how the platform works and answer your questions (30 minutes)
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Meet 2 — live demo of Technical, Sales & Website tooling with your engineers in the room
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Meet 3 — final proposal with pricing, scope and offer. Go/No Go at Meet 4. We respect either outcome.
Start the conversation — Schedule Meet 1

Four meetings. Clear roles. Respectful of your time.

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    Trusted By Engineers & Suppliers

    You've Invested Millions in Steps 1 & 2.

    Don't let a busy specifier be the reason it doesn't convert.

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    Manufacturing Capacity

    The foundational investment. You’ve invested heavily in infrastructure to produce innovative products at scale.

    Step 2 badge in a green circle

    Product Development

    Products are validated, certified, and approved for market — ETA, ICC, ESR. Years of work to get here.

    Green circular badge with the number 03, indicating step 3

    Make It Easy to Design

    Engineers must be able to specify your products quickly and confidently. This is where most suppliers fall short — and where SPEC Toolbox comes in.

    SPEC Toolbox solves Step 3 — so your Step 1 & 2 investments actually convert.

    Three Ways We Get You Specified

    01

    Technical Tooling

    Make it effortless for engineers to specify your product

    Your ETA and ICC-certified product data is integrated directly into SPEC Toolbox’s calculation engine. When engineers design with mass timber, screws or connectors, your products appear by name. Free, professional-grade tools drive adoption — the zero cost barrier that gets engineers in the door.

    • Zero Cost Barrier
    • Supermarket Effect
    • Integrated Compliance
    • Ecosystem Value

    02

    Sales Tooling

    Leverage our platform traffic to get specified

    The SPEC Dashboard gives your technical sales team live visibility into specification activity — without cold calling in the dark. See which engineering firms are actively designing with your products, track your market share against competitors, and measure product-market fit in real time. 

    • Identify High-Value Prospects
    • Measure Product-Market Fit
    • Data-Driven R&D
    • Quantify Your ROI

    03

    Website Tooling

    Host world-class engineering software on your own site

    Embed SPEC Toolbox calculators on your own website, white-labelled to your brand — no competitors visible. Engineers design with your products without leaving your site. You receive high-intent leads directly. Launch in weeks, not years.

    • Time 12+ months vs Weeks
    • Cost High capex vs Fraction
    • Maintenance 100% on you vs Zero debt
    • Risk High uncertainty vs Proven engines
    • Focus Distracted vs You manufacture

    All three verticals work together — or independently — to drive specification.

    Join The Fastest Growing Platform

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    Companies designing on the platform in the last 30 days

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    Leading timber & fastener brands already integrated

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    Regions: AU · NZ · Europe/UK · North America

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    Mission: make innovative products easy to specify

    The intelligence your technical sales team needs — without cold calling in the dark.

    Gain deep visibility in to how engineers are designing with your product globally

    Identify High-Value Prospects — see exactly which engineering firms are actively specifying your products
    Measure Product-Market Fit — real-time adoption rates & market penetration across regions
    Data-Driven R&D — uncover most-used categories to focus your innovation pipeline
    Quantify Your ROI — track how product range expansion translates into actual specifications
    SPEC Dashboard
    Boltex | All Regions | Anytime
    Screw Market Share 30.98%
    Supplier Ranking 1 of 13
    Top Firm (90d) Södra Buildings
    Calculations Saved 674
    Platform Trend ↑ 19%

    Why not build your own? Or use a single-supplier tool?

    Competitors like Calculatis, MyProject and Hilti lock engineers into a single brand. SPEC gives engineers choice — and gives you exposure to every design.

    SPEC Toolbox (multi-brand, specifier-led)

    Engineers choose from ALL integrated brands
    You benefit from the platform’s existing traffic
    Full cross-category ecosystem (CLT + screws + brackets)
    Reach engineers who’ve never heard of you
    Supply-chain flexibility drives more specs for everyone

    Single-supplier tools (Calculatis, MyProject, Hilti)

    Engineers locked to your brand only
    Expensive to build & maintain
    No cross-category integration
    Limited to your existing customers
    Zero supply-chain flexibility for the engineer

    The engineer wins. The supplier wins. The industry wins.

    Our Proposal Process

    Four meetings. Clear roles. Respectful of your time.

    MEET 1

    Introduction

    What is our process & business model

    Your role:
    fill out a brief survey

    MEET 2

    Our Tooling

    Live demo of Technical, Sales & Website tooling

    Your role:
    share technical literature + bring your engineers

    MEET 3

    The Pitch

    Final proposal with pricing, scope & offer date

    Your role:
    bring senior decision makers

    MEET 4

    Go / No Go

    Your decision. We respect either outcome.

    Your role:
    we handle the rest with gratitude

    Ready to start? Let's Schedule Meet 1.

    Ready to get your products specified

    Scroll back up to fill in the form - or book a call directly if you have already spoken to our team.

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